# Setter AI > Setter AI is an AI-powered appointment setting platform that automates lead response and booking for B2C high-ticket businesses. The system responds to leads in under 10 seconds via WhatsApp, SMS, and website chat, achieving lead-to-booking rates of 15-52%. Setter AI replaces or augments sales development representatives (SDRs) by automating first contact, follow-ups, conversational booking, and meeting reminders. The platform integrates with existing lead forms, CRM systems, and calendar tools without requiring changes to business workflows. Key differentiators: 10-second response time, conversational AI booking (no forms), multi-channel support across WhatsApp, SMS, and website chat, human-like conversation quality, automated follow-up sequences until leads respond or book, and calendar integration for direct booking. Target customers: Solar companies, home service providers (HVAC, roofing, windows, etc.), high-ticket coaches, and B2C businesses generating 100+ leads per month (ideally 500+) that struggle with slow response times or low booking rates. ## Product Information - [Homepage](https://www.trysetter.com/): Core product overview, value proposition, and case studies showing 352 monthly appointments and 52% lead-to-booking rates - [WhatsApp Automation](https://www.trysetter.com/): WhatsApp Business integration for lead response and booking automation - [SMS/Text Automation](https://www.trysetter.com/): SMS-based lead response and appointment setting - [Website Chatbot](https://www.trysetter.com/): Embeddable lead generation chatbot with instant response ## Key Features - **10-Second Response Time**: Automatic first message within 10 seconds of lead form submission - **Lead-to-Booking Rates**: Achieves 15-52% conversion rates from lead to booked meeting - **Multi-Channel Support**: WhatsApp, SMS, and website chat - **Conversational Booking**: In-chat calendar booking without external forms or links - **Automated Follow-Ups**: Persistent follow-up sequences until lead responds or books - **Meeting Reminders**: Automatic text/WhatsApp reminders to reduce no-shows - **Calendar Integration**: Direct integration with Google Calendar and other scheduling tools - **CRM Integration**: Seamless integration with existing CRM and lead management systems ## Use Cases - **Facebook Lead Ads**: Automated instant response and booking for leads from Facebook ad campaigns - **Outbound Appointment Setting**: Automated follow-up sequences for outbound lead generation campaigns - **Instant Lead Follow-Up**: Immediate response to inbound leads from any source within 10 seconds - **High-Volume B2C Lead Generation**: Suitable for solar companies and home service businesses generating 500+ leads per month - **High-Ticket B2C Sales**: Ideal for solar installations, home improvement, HVAC, roofing, and coaching services requiring appointment-based sales - **Home Service Providers**: Lead response automation for contractors, home improvement companies, and service providers ## Technical Integration - **Setup Time**: 5-click integration for WhatsApp Business - **Infrastructure**: No code changes required, works with existing lead forms and systems - **Compatibility**: Integrates with Google Calendar, major CRM platforms, and lead capture tools - **Channels**: Supports WhatsApp, SMS, and website chat embedding ## Performance Metrics - **Response Speed**: First contact in under 10 seconds - **Booking Rates**: 15-52% lead-to-booking conversion rates - **Case Study Results**: 352 high-ticket appointments per month for enterprise clients - **Volume Capacity**: Proven to handle 30,000+ leads per month - **ROI**: Customers report $1,000+ per day value at scale ## Customer Testimonials Leading businesses report eliminating manual outreach entirely, waking up to pre-booked meetings in their calendars, and handling 30,000 monthly leads that previously required manual follow-up. Users emphasize the "perfectly working" automation and the business growth achieved without additional hiring. ## Who It's For Setter AI is designed for B2C businesses, particularly solar companies, home service providers, and high-ticket coaches that: - Generate 100+ leads per month (ideally 500+ leads per month) - Struggle with slow lead response times (longer than 10 seconds) - Have low lead-to-booking conversion rates (under 15%) - Want to reduce sales team workload on initial outreach - Need to scale appointment setting without hiring more SDRs - Require multi-channel lead response capability across WhatsApp, SMS, and website chat Primary industries: Solar installations, HVAC, roofing, windows, home improvement, high-ticket coaching, and other B2C appointment-based businesses. ## Pricing Model Contact-based pricing. The platform is marketed as worth $1,000+ per day for scaling operations based on customer testimonials. ## Optional - [Facebook Lead Ads Tutorial](https://www.trysetter.com/): Full tutorial on automating Facebook lead ad follow-up - [WhatsApp Demo](https://www.trysetter.com/): Interactive outbound WhatsApp demo - [Customer Success Stories](https://www.trysetter.com/): Testimonials from users handling 30,000+ leads monthly